ifa 2010 samsung main pavillion - berlin
In 2011 the CES in Las Vegas was rated as the main event of the year for Samsung, which is why the IFA 2011 design had to be based on the same general concept and key highlights.
We tryed to further develop the main highlight (Smart Cube), connecting it to the blue band (wall) and the ground as if it were dissolving. Through this gesture, the cube connects and domains the whole hall, created an arrangement where the remaining elements found its place. In contrast to the IFA 2010, a compact overall design was created, in which no elements seems to be lost in the 3800 sqm big hall.
Client: Samsung / Cheil Germany
Colaborator: C. Ziegler, M. Schwary
Project Team: J. Dostman, S. Frick, B. Schwöllenbach, C. Falconi, V. Moldovanu, F. Rimansberger-Fetter, Christian Gottwald
Images:© Cheil Germany